The recommended action is then delivered to the systems or people that can effectively implement it. Predictive analytics includes both the analysis of past, present, and projected future outcomes using advanced analytics, and decision optimization for determining which action will drive the optimal outcome.
SPSS predictive analytics software improves business processes by directing, optimizing, and automating decisions made throughout an organization. SPSS solutions help you both understand and predict customer behavior by using a unique combination of historical and demographic data from your operational systems and attitudinal data gathered through the many channels you use to communicate with your customers- your call center, Web site, surveys, and other vehicles. This software helps organizations optimize interactions with their customers, regardless of whether they're patrons, employees, patients, students, or citizens, and ensure that the actions they are taking today will positively affect their ability to reach tomorrow's goals. SPSS is the leader in predictive analytics technologies.
